GRAPHIC DESIGN
These scrapbook-style graphics were created for the Fall 2025 New Member Class of my sorority of which I was the "Historian," or social media coordinator.
In this work project, I edited an outdated handout to fit the WVU brand guidelines.
This InstaInfo project was completed for ADPR 319S, Creative Design and Strategy. We had to pick a cause and create a three-slide campaign with a clear call-to-action. I chose the "Adopt, don't shop" movement.
These graphics are part of a weeks-long project for ADPR 319S where I had to rebrand The Metropolitan Billiard Parlor ("The Met") in Morgantown. In addition to these graphics, I created a website and brand guide.
Moodboard
Study Session
Belles & Billiards
Taproom Tuesdays
Firehouse Subs IMC Campaign Report
This integrated marketing communications plan presents a bold, purpose-driven strategy for Firehouse Subs designed to elevate brand awareness, increase consumer loyalty, and expand the impact of the Firehouse Subs Public Safety Foundation. With a $20 million media budget, this campaign will leverage the brand’s identity—rooted in hearty subs and philanthropic support—to connect with young adults through digital storytelling, relevant partnerships, and interactive experiences that highlight Firehouse Subs’ commitment to flavor and fellowship.
Radio PSA Example
News Release Example
Fact Sheet Example
Boilerplate Example
e.l.f. Cosmetics Brand Audit
This audit provides an in-depth assessment of e.l.f. Cosmetics’ current brand positioning, equity, and potential for growth within the mass market cosmetics category. Through an analysis of the competitive landscape and target market, an evaluation of the brand’s product offerings and messaging strategies, and primary and secondary research, this report identifies key strengths, weaknesses, opportunities, and threats that may inform e.l.f. Cosmetics’ future brand strategy.